Leadership is getting people to do want you want them to do willingly – I also think that’s what copywriters do
Mark Budden, MBE, former bomb disposal officer (via Copy Capital 2018)
Brutal NHS advert – smoking harms your child
Quick advertising idea to mark the return of the PlayStation Classic
I think this campaign is powerful
Inviting readers to reach their own conclusions is such a powerful technique. I suspect that, for many readers, this approach of leaving something to the reader’s imagination will create just as lasting an impact (possibly more so), than if they just showed a horror taking place. Kudos to the copywriter, designer and the charity behind it.
More here…
Bringing the weather to life…
Kudos to Suzanne Pope and others I saw tweeting about this recently…
Advertising idea for an organisation that helps young people get a career in construction
Write as little as it takes to be persuasive
David Abbott, copywriting genius
Bite-Sized Marcomms 