Write as little as it takes to be persuasive

David Abbott, copywriting genius

As long as marketers position themselves as experts in advertising, brand positioning, millennials, etc. – instead of being growth drivers – we’ll see more CMO positions disappear. The message is simple: as a marketer, stand for growth – or else.

Thomas Barta, marketing speaker & former McKinsey Partner

Introducing a poem about B2B marketing, email spam levels and copywriting
B2B Marketing

Your marketing sucks – a B2B poem

In this post (originally published on B2B Marketing Magazine), I dedicate a poem to my fellow B2B marketers. It’s a poem about avoiding publishing marketing content that totally sucks. I’ll get to it in about three minutes, but first I thought I’d share with you the disappointing B2B marketing circumstances that inspired me to write it. I have a sneaking suspicion the scenario will be all too familiar to you… … Your marketing sucks – a B2B poem

B2B Marketing Quotes

Three basic questions to kick-start the marketing briefing process

“To deliver marketing activity that stacks the odds in your favour of delivering growth, the first step is a great brief. You must challenge and work with the business to understand:

1) where your best sources of growth lie;

2) what is stopping the business from unlocking those opportunities; and

3) how will we know if we’re on the right track?”

courtesy of Stack for Business