There’s a lesson in here for all marketing communicators… Bill Bernbach’s letter to the owners of Grey Advertising on Fifth Avenue where he was Creative Director. (Via ‘Letters of Note’ and @VikkiRossWrites).
A poster idea for NASA
How content and brands get shared and get big
“To make popular content, it’s not enough to know your friends or your followers. It’s about knowing the friends of your friends and the followers of your followers. For something to go big, it has to be interesting to those beyond your immediate audience – the audience of your audience.”
Jure Leskovec, computer scientist, Stanford University
Fun advert by Timex :-)
Great advertising campaign from Shutterstock
Over 213 million royalty free images to your rescue…
Content without anything (paid) to draw attention to it, is like building Cathedrals in the desert
EffWorks
I really admire this company’s branding…
It’s both common-sense and well-grounded in behavioural science that familiar brands stand a better chance of becoming trusted and considered than unfamiliar brands. Familiarity requires that … I really admire this company’s branding…
Distribution and marketing… are the subterranean roots that push beautiful things to the surface, where audiences can see them.
Derek Thompson, Senior Editor, The Atlantic
Bite-Sized Marcomms 