B2B marketing the movie - B2Boy Story
B2B Marketing

Are you playing with the right marketing toys?

Welcome to the latest in a series of blog posts that tenuously link topical marketing issues to classic movies (e.g. see this past B2B marketing take on Bridget Jones). In this tongue-in-cheek tale (originally posted on B2B Marketing Magazine) I tackle the importance of both short-term and long-term thinking in B2B marketing, while paying homage to the Pixar masterpiece Toy Story. And at the end I’ll explain why I believe long-term brand building holds a key to the success of Account-Based Marketing (ABM) and other sales activation tactics… … Are you playing with the right marketing toys?

Leadership is getting people to do want you want them to do willingly – I also think that’s what copywriters do

Mark Budden, MBE, former bomb disposal officer (via Copy Capital 2018)

Campaigns

I think this campaign is powerful

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Inviting readers to reach their own conclusions is such a powerful technique. I suspect that, for many readers, this approach of leaving something to the reader’s imagination will create just as lasting an impact (possibly more so), than if they just showed a horror taking place. Kudos to the copywriter, designer and the charity behind it.

More here…

… I think this campaign is powerful