We have a choice as communicators. We can be clear or we can bullshit.
George Tannenbaum, Creative Director
We have a choice as communicators. We can be clear or we can bullshit.
George Tannenbaum, Creative Director
You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.
Bill Bernbach