Creativity is less about bringing order to the chaos and more about injecting a bit of chaos into the ordinary.

Lee Clow, legendary ad man

‘Best practice’ is just a pleasanter way of saying ‘what all the other shitheads are doing.’

Bob Hoffman, advertising legend

Marketing communications wisdom

If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.

Lee Clow, advertising legend