B2B Marketing Campaigns

Do you have a clustomer problem?

A lovely B2B campaign, from Intuit

copywriting

Classic Michelin Tyres copywriting

Motherf***ing windfarms – love this energy ad

Vattenfall, with Samuel L Jackson

copywriting Quotes

This is a pretty good definition of great marketing writing too

What is great oratory after all but the distillation of emotions into exact words

A Robert Harris quote from his novel, Lustrum

Campaigns

Gorgeous poster to advertise Sky TV’s Formula 1 coverage

Campaigns copywriting

Nice copywriting by a home-cooked fast food brand

A nice punchline in this TV channel advert

B2B Marketing Quotes

Creating value for customers is critical

Cost cutting is finite (as a sustainable strategy), whereas value creation for customers is infinite.

Professor Malcolm McDonald, renowned marketing expert

Campaigns

Classic Jaguar advert

I like this billboard I snapped on the London Underground

London Underground communicating that they’d reduced delays by 40%, to speed up journey times