Last week I launched a new blog post series, in which I take a look at some of the current issues (or hype) facing B2B marketers while, at the same time, paying homage to some classic movies. The first instalment told an integrated marketing version of The Matrix. For ‘B2B Marketing – The Movie’ part 2, and just for fun, I bring you Sharon Stone’s most infamous outing… (pardon the pun :-). … B2B The Movie 2: B2Basic Instinct
Everyone hates advertising, ’til they lose their cat
David Droga, Creative Legend!
Background: ‘average speed checks’ plague Britain’s major motorways, bringing traffic … Ad idea for a UK domestic airline
Design is thinking made visual
Saul Bass, Oscar-winning filmmaker
Got people in your company that don’t take your marketing communications, such as your company website, seriously? Perhaps they’re not prioritising investment in it? There is a persuasion technique that might help, which you’ll get to in about 3 minutes if you keep reading… … An example of visual persuasion in action
I love movies and I love B2B marketing, so – entirely for fun – I thought I’d blend them together. Welcome to a new blog post series… ‘B2B The Movie’. … B2B The Movie 1: The Marketrix
We sell stuff. Get over it.
Lee Clow, Chairman TBWA\Worldwide
Bite-Sized Marcomms 