(I know it’s a fake, given the typo, but I admire the attitude of this ad. It would be brave for the fashion brand to run it)
It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
Pepsi made the headlines for the wrong reasons this week with the release … The biggest story in marketing this week was Pepsi…
Don’t make your audience work to understand your message
Vikki Ross, copywriting legend!
What happens if someone throws a tennis ball at you? You catch it, of course. Dumb question.
But what happens if … A powerful analogy to help improve your marketing communications