Say what you want to say in words your mum could understand
Philip Almond, Director – Marketing and Audiences, BBC
I wrote a rap (well, kind of)
Here me out before you make fun of me. There’s a back-story. … I wrote a rap (well, kind of)
A silly guerrilla marketing idea to advertise margerine
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett, advertising legend
