We (marketers) forget that nobody’s seeking it (our advertising) out. They don’t want to see it. People fast forward through ads
Amy Ferguson, Chief Creative Officer TBWA\Chiat\Day New York (via Call to Action podcast episode 85)
Category: Quotes
‘Strategy’ means doing the right things. ‘Tactics’ means doing things right.
Professor Malcolm McDonald, renowned marketing expert
Customers are thinking about themselves, not your company
Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
Mediocre brands sell ‘product’. Great brands sell ‘value’.
Alex M H Smith, strategist
An idea is anything – a theme, rhetorical device or graphic element – that changes a sales message from mere information to persuasive communication.
Suzanne Pope, advertising Creative Director
You can’t buy something you’ve never heard of
Orlando Wood and Sir John Hegarty, advertising and creativity experts – on the importance of building your company’s brand
Are your marketing communications remarkable?
You have to win the internet, every day
Bryan Rhoads, senior tech marketer
In communications, no attention = no impact
When no attention is paid to an ad, the ad can have no positive impact on business outcomes. It’s actually that straightforward. No attention. No impacts.
Karen Nelson-Field, advertising viewability expert
Creativity is less about bringing order to the chaos and more about injecting a bit of chaos into the ordinary.
Lee Clow, legendary ad man
‘Best practice’ is just a pleasanter way of saying ‘what all the other shitheads are doing.’
Bob Hoffman, advertising legend
Bite-Sized Marcomms 