Don’t worry about what others are thinking about you. They’re not thinking about you. They’re thinking about themselves
Dave Trott, advertising legend
(Heard via Andrew Wilshere on the Gasp! Call to Action podcast)
Category: Quotes
Mediocre brands sell ‘product’. Great brands sell ‘value’.
Alex M H Smith, strategist
An idea is anything – a theme, rhetorical device or graphic element – that changes a sales message from mere information to persuasive communication.
Suzanne Pope, advertising Creative Director
You can’t buy something you’ve never heard of
Orlando Wood and Sir John Hegarty, advertising and creativity experts – on the importance of building your company’s brand
Are your marketing communications remarkable?
You have to win the internet, every day
Bryan Rhoads, senior tech marketer
In communications, no attention = no impact
When no attention is paid to an ad, the ad can have no positive impact on business outcomes. It’s actually that straightforward. No attention. No impacts.
Karen Nelson-Field, advertising viewability expert
Creativity is less about bringing order to the chaos and more about injecting a bit of chaos into the ordinary.
Lee Clow, legendary ad man
‘Best practice’ is just a pleasanter way of saying ‘what all the other shitheads are doing.’
Bob Hoffman, advertising legend
Marketing communications wisdom
If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
Lee Clow, advertising legend
First, say it straight. Then say it great.
Luke Sullivan, advertising legend
Bite-Sized Marcomms 