It’s both common-sense and well-grounded in behavioural science that familiar brands stand a better chance of becoming trusted and considered than unfamiliar brands. Familiarity requires that … I really admire this company’s branding…
Category: Campaigns
Classic print advert from PowerBar
Nice ad by a home insurance brand
Wow – brutal public health advert
Classic ad campaign by a ‘soundproof windows’ brand
Another great ad in VW’s ‘use original parts’ series
An excellent example of interactive advertising: Guinness vs Steinlager
Simple but clever recruitment ad
I like the clever twist in this brand packaging
What I like about it is the subtle twist of words… indicating that Australia has been made from Vegemite since 1923, rather than the other way around. A nice touch, I think.
Bite-Sized Marcomms 