This article was originally published in B2B Marketing Magazine >
There are some people who might argue that GDPR is shorthand for Ghastly Drizzling Pain in the Rectum. Ignoring for a moment the daunting internal technological and process changes that GDPR is forcing us to consider, many B2B companies are … Ageless B2B marketing truths: the hidden point behind GDPR and opt-ins
I’m a huge fan of Bob Hoffman – aka The Ad Contrarian. Here’s just one of the provocatively-put, but in my opinion helpful, reminders he has for us marketers … Marketers should never lose touch with a customer’s reality
Here’s one of my favourite ever quotes about branding… … A core rule of branding…
During the Cold War, rival superpowers entered into an escalating arms race. They created enough nuclear weapons to decimate the planet over and over again (and then a few more times, just to be sure) – pursuing a policy known as … The Content Cold War: more B2B marketers should produce less content
Earlier this year I attended a Business Marketing Club (BMC) debate for client-side B2B marketers, chaired by … Revealed – the perfect B2B marketer
I’ve got a sneaking suspicion that many B2B brands get their social media marketing priorities wrong. Here I share a few thoughts on what I think we should focus on, the reasons why, and put forward the two words that I believe sit at the heart of B2B social media marketing success.
… The two words at the heart of B2B social media marketing success
This poster, from a folks over at Gaping Void, sums up what I think marketing is primarily all about…
In this latest instalment of a blog post series that likens topical B2B marketing issues to classic movies (see previous takes on Bridget Jones and The Matrix, for example), I explore the phenomena known as ‘shiny new toy syndrome’. Below I share some perspectives on marketing’s fascination with the latest new thing, but first – and with tongue planted firmly in cheek – I bring you The Life of B2Brian…
… B2B marketing – the movie – part 5: The Life of B2Brian
Bite-Sized Marcomms 