Welcome to the latest instalment of B2B marketing ‘the movie’, in which I tenuously link topical B2B issues to classic movies. While some of my past instalments have been entirely lighthearted (see The Life of B2Brian or Bridget Bones’s To-Do List, for example), this one has somewhat of an ominous edge… … B2B marketing – the movie – part 6: Datapocalypto
This article was originally published in B2B Marketing Magazine >
There are some people who might argue that GDPR is shorthand for Ghastly Drizzling Pain in the Rectum. Ignoring for a moment the daunting internal technological and process changes that GDPR is forcing us to consider, many B2B companies are … Ageless B2B marketing truths: the hidden point behind GDPR and opt-ins
I’m a huge fan of Bob Hoffman – aka The Ad Contrarian. Here’s just one of the provocatively-put, but in my opinion helpful, reminders he has for us marketers … Marketers should never lose touch with a customer’s reality
Here’s one of my favourite ever quotes about branding… … A core rule of branding…
During the Cold War, rival superpowers entered into an escalating arms race. They created enough nuclear weapons to decimate the planet over and over again (and then a few more times, just to be sure) – pursuing a policy known as … The Content Cold War: more B2B marketers should produce less content
Earlier this year I attended a Business Marketing Club (BMC) debate for client-side B2B marketers, chaired by … Revealed – the perfect B2B marketer
I’ve got a sneaking suspicion that many B2B brands get their social media marketing priorities wrong. Here I share a few thoughts on what I think we should focus on, the reasons why, and put forward the two words that I believe sit at the heart of B2B social media marketing success.
… The two words at the heart of B2B social media marketing success
This poster, from a folks over at Gaping Void, sums up what I think marketing is primarily all about…
Bite-Sized Marcomms 