B2B Marketing

Love this, from Tom Fishburne

I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox

Salience

Noun. The quality of being particularly noticeable or important; prominence.

B2B Marketing

The importance of creativity in B2B marketing

I was delighted to be have been interviewed for this Raconteur report on the future of B2B marketing, which was published in July 2019 by The Times of London. My message? Creativity is … The importance of creativity in B2B marketing

B2B Marketing

Yoda the Marketer says: be brave fellow marketers

B2B Marketing

A brilliant & hilarious copywriting speech by Ryan Wellman

B2B Marketing

My first ever podcast

I was delighted to be invited to join B2B Marketing Magazine’s first ever podcast, to talk about the importance of creativity. For posterity, here’s the link… (I’m the middle speaker!)…