“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
Category: B2B Marketing
The hidden fact about lead generation. A B2B marketing poem, by Brian Macreadie
Lead gen.
What hasn’t already been said?
We hear almost nothing else.
It’s already ingrained in our heads …
… The hidden fact about lead generation. A B2B marketing poem, by Brian Macreadie
Tudder: Tinder, but for Cows
A wickedly fun B2B Marketing campaign by Octopus Group
Brilliant summary by Ritson of how marketing campaigns succeed
A B2B brand’s flashmob
Because why not? 😉
The winners in marketing communications…
“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”
Phil Barden, author – Decoded
When you try and rush something
A framework for marketing communications planning
Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
A poem I recorded for fellow B2B marketers during the COVID-19 pandemic
It’s part of an initiative trying to raise money for charity The Samaritans. I was proud to contribute. More information on their website >
A couple of B2B webinars I was pleased to contribute to
Both of these are … A couple of B2B webinars I was pleased to contribute to
Bite-Sized Marcomms 