Category: B2B Marketing

B2B Marketing

Big picture versus fine detail

We often see the big picture in visual communications, before we narrow in on the fine detail.

(via a tweet by creative agency Gasp, and from a book by Orlando Wood at System 1)

B2B Marketing Quotes

A powerful take on persuasion

“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”

Morgan Housel

b2b B2B Marketing Quotes

Creativity has a considerable affect on marketing campaign effectiveness

“Our findings confirm the conventional wisdom that creativity matters: Overall, more-creative campaigns are more effective – considerably so … a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign.”

Werner Renartz, Professor of Marketing at the University of Cologne & Peter Saffert, research associate at the University of Cologne in Germany. via Harvard Business Review

b2b B2B Marketing Quotes

In marketing, data can’t easily reveal customer desires

“Businesses have come to rely on big data to understand the emotions of their most important asset — customers. And while big data is helping companies see patterns in huge masses of information, it’s proving limited for understanding the most important aspects of customers’ needs and desires.”

Martin Lindstrom, author – Buyology