If a man isn’t willing to take some risk for his opinions, either his opinions are no good or he’s no good
Ezra Pound, poet
Category: B2B Marketing
Marketing Award Night Nerves – the poem
A little thing I recorded recently, in the build up to marketing award season 🙂
Big picture versus fine detail
We often see the big picture in visual communications, before we narrow in on the fine detail.
(via a tweet by creative agency Gasp, and from a book by Orlando Wood at System 1)
A powerful take on persuasion
“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”
Morgan Housel
Classic Yellow Pages advert
Not happy Jan! 🙂
How to position more expensive services?
I saw this photo doing the rounds on Twitter this week. It’s a lovely way of tackling people who want cheaper services 😊
Creativity has a considerable affect on marketing campaign effectiveness
“Our findings confirm the conventional wisdom that creativity matters: Overall, more-creative campaigns are more effective – considerably so … a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign.”
Werner Renartz, Professor of Marketing at the University of Cologne & Peter Saffert, research associate at the University of Cologne in Germany. via Harvard Business Review
In marketing, data can’t easily reveal customer desires
“Businesses have come to rely on big data to understand the emotions of their most important asset — customers. And while big data is helping companies see patterns in huge masses of information, it’s proving limited for understanding the most important aspects of customers’ needs and desires.”
Martin Lindstrom, author – Buyology
The three dimensions of trust in marketing
“Three factors influence people’s willingness to depend on someone else … … The three dimensions of trust in marketing
Bite-Sized Marcomms 