When we all have access to the same types of data, it won’t be the data that differentiates us , it’ll be the art
Chris Savage, Wistia co-founder
Author: bmmarketer
Start with the customer experience and work backwards to the technology
Steve Jobs
Ageless B2B marketing truths: the hidden point behind GDPR and opt-ins
This article was originally published in B2B Marketing Magazine >
There are some people who might argue that GDPR is shorthand for Ghastly Drizzling Pain in the Rectum. Ignoring for a moment the daunting internal technological and process changes that GDPR is forcing us to consider, many B2B companies are … Ageless B2B marketing truths: the hidden point behind GDPR and opt-ins
Fun without sell will get you nowhere, but sell without fun tends to become obnoxious.
Leo Burnett, advertising legend
Advertising concept for a window cleaning business
A brilliant way of making a point – classic Volvo advert
Poster idea relating to the war on knife crime in London
Customer attention is precious – don’t waste it
Remember that the reader’s attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.
John Caples, copywriting legend
Bite-Sized Marcomms 