The start of any communication requires some drama to draw attention to the message

Al Ries & Jack Trout, the fathers of ‘positioning’

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzu, military strategist

If you give a shit – really, really, really give a shit – those whom you communicate with will know it in a flash

Tom Peters, Business Author – In Search of Excellence