I recently wrote a poem for B2B marketing magazine, about B2B marketing. More specifically, I wrote a poem about B2B marketing that totally sucks, and what us B2B marketers should do about it. You can read the poem here >
Wind the clock forward a few days and … I was honoured to receive this…
Do it better or do it different
Michael Porter, the godfather of modern marketing
The Business Marketing Club recently hosted a debate on the future of marketing. At a boutique hotel overlooking London’s Natural History Museum, 40 B2B client-side and agency-side marketers discussed … A glimpse of the future – what’s next for B2B marketing?
“Brands need discipline. They need strategy. They need focus. They need to deliver. What they don’t need is a bunch of mercurial horseshit about being agile, which – let’s be honest – essentially means they bin the strategy and head in whatever direction the wind happens to be blowing at that moment. Most marketers need less agility, not more. They need to stick to the fucking plan. Or, in most cases, actually spend time building a plan to stick to.”
Professor Mark Ritson, via Marketing Week
Bite-Sized Marcomms 