First, say it straight. Then say it great.
Luke Sullivan, advertising legend
Author: bmmarketer
Eye-catching mattress advert
Mailchimp your marketing :-)
A really nice example of a B2B brand-building marketing campaign. It’s fun, shows the product benefits, and gets the brand name out there repeatedly.
Your marketing output had better be interesting…
There’s no limit to the number of people who won’t watch something they don’t want to watch
Peter Fincham, Director of Television, ITV
Two idiots, two phones, and lots of cacti…
Blimey – that’s how you dramatise a product feature. Fun cactus video from mobile phone maker, OnePlus
If you want to positively influence behaviour…
The UK Government’s Behavioural Insight unit developed a simple ‘EAST’ framework for any policymakers and communicators seeking to influence positive behavioural change. Communication and actions should be:
Easy (to follow or adopt);
Attractive (i.e. of benefit to the customer);
Social (i.e. others do it, or it benefits others); and
Timely (i.e. actionable now)
Eye-catching advert from the wool industry
Bite-Sized Marcomms 