Author: bmmarketer

The three key points of an awesome experiential campaign: you must have active, not passive engagement; it has to be live; and it must be multi-sensory.

Layne Braunstein, award-winning creative and futurist

Producing excrement efficiently does not make the end product any less odious.

Lee Clow, advertising legend

I adore pretty things and witty words.

Kate Spade, fashion designer (RIP)

As people are bombarded by never-ending streams of sales messages, creativity can act as a road block that seizes attention. Clever, emotive creative that is well-planned and well-executed can inspire audiences and motivate them to act.

Phillip Ludgate – Media Director