Author: bmmarketer

My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.

Dr Helen Edwards, Founder – PassionBrands

Advertising

Universal Studios summer vacay

This summer I finally delivered on a long-term promise to my kids, and took them to Universal Studios in Florida. #MemoriesForLife

Anyways, here’s a very quick advertising tribute to the water rides…

A quick advertising tribute to Universal Studios' water rides

Work hard, have fun, be nice, play fair, dream big. But we only get one chance at this life. If you’re going to play this game, play it to win.

Robert Herjavec, Canadian businessman and TV personality

Campaigns

Dramatic packaging

A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.

Trying harder is rarely the route to success. Being smarter is.

Al Ries & Jack Trout, marketing gurus