Campaigns

Brilliant ad campaign by Cambridge University

… Brilliant ad campaign by Cambridge University

Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still

Richard Shotton, author – The Choice Factory

Campaigns

I like the attitude of this gym brand advert

B2B Marketing

The top 10 factors driving marketing communications effectiveness

Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness

B2B Marketing

Love this, from Tom Fishburne

I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox

Campaigns

Ballsy campaign!

One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!

People don’t want nails – they want to hang their picture on a wall

Giles Edwards, Managing Director – Gasp

Campaigns

OUTDOOR MEDIA ISN’T DEAD

Campaigns

Fun ad for a washing-up liquid brand

Getting your product known isn’t the answer. Getting it wanted is the answer.

Bill Bernbach, advertising legend