Author: bmmarketer

Quotes

Ritson on Brand Positioning

“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?

What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”

Professor Mark Ritson

Just because your competitor is doing it doesn’t mean it’s working for them

Tim Jensen, writer – Search Engine Journal

Don’t start with what you want people to do. Start with what people want to do.

Dave Trott, advertising legend