What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
Author: bmmarketer
Classic Coca Cola Christmas advert
A wonderful advert from a dating site
Classic Yellow Pages ad campaign
The hidden fact about lead generation. A B2B marketing poem, by Brian Macreadie
Lead gen.
What hasn’t already been said?
We hear almost nothing else.
It’s already ingrained in our heads …
… The hidden fact about lead generation. A B2B marketing poem, by Brian Macreadie
These grocery delivery brand adverts make me smile :-)
Marketing communications – give people a reason to care
“Great advertising acts as if no one cares what it has to say and then gives them a reason to. Most advertising assumes people already care and then provides reasons not to.”
Lee Clow, advertising legend
I love this advertising campaign by a DIY retail chain
B&Q’s ‘you don’t buy a life you build one’ campaign. Check it out…
… I love this advertising campaign by a DIY retail chain
Advertising concept for a weight loss brand
Bite-Sized Marcomms 