“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Stephan Vogel, Chief Creative Officer, Ogilvy & Mather Germany
Author: bmmarketer
Fun marketing stunt by Budweiser – Holland Tunnel
Nice copywriting from VW
Ritson on Brand Positioning
“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?
What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”
Professor Mark Ritson
Classic Castrol GTX advert: for longer-lasting engines
When Alexa lost her voice
Just because your competitor is doing it doesn’t mean it’s working for them
Tim Jensen, writer – Search Engine Journal
The original, updated
Classic VW Golf commercial, featuring a remixed Gene Kelly
Don’t start with what you want people to do. Start with what people want to do.
Dave Trott, advertising legend
Bite-Sized Marcomms 