Range Rover’s classic Dragon Challenge

Absolutely no selling can ever happen if no one is paying attention. Boring is the enemy.

Derek Walker, advertising icon

B2B Marketing Campaigns

Do you have a clustomer problem?

A lovely B2B campaign, from Intuit

copywriting

Classic Michelin Tyres copywriting

Motherf***ing windfarms – love this energy ad

Vattenfall, with Samuel L Jackson

copywriting Quotes

This is a pretty good definition of great marketing writing too

What is great oratory after all but the distillation of emotions into exact words

A Robert Harris quote from his novel, Lustrum

Campaigns

Gorgeous poster to advertise Sky TV’s Formula 1 coverage

Campaigns copywriting

Nice copywriting by a home-cooked fast food brand

A nice punchline in this TV channel advert

B2B Marketing Quotes

Creating value for customers is critical

Cost cutting is finite (as a sustainable strategy), whereas value creation for customers is infinite.

Professor Malcolm McDonald, renowned marketing expert