I always thought this ad was brilliant

I adore this ad. If I had a top ten list of ads, this would be on it. It’s an eye-catching visual, it dramatises the ‘light’ message in a powerful way, it’s singular in focus, and it’s memorable. It’s a classic example of ‘a picture speaks a thousand words’. Bravo Diet Coke. Bravo the team that created it.

Campaigns

A beautiful bit of storytelling

Advertising

Advertise ‘Bath Bombs’

Take risks. If you win, you will be happy. If you lose, you will be wise.

Unknown

Advertising

Advertise ‘Peas’

B2B Marketing

I learned another lesson about empathy this week

I’ve written about empathy before. It’s something I feel strongly about. Empathy (alongside things like creativity, commercial-nous and salesmanship*) is one of those core ingredients that makes the difference between a marketing communicator and a brilliant marketing communicator. It’s possibly the most important ingredient. The way I figure it … I learned another lesson about empathy this week