First, say it straight. Then say it great.
Luke Sullivan, advertising legend
Tag: quote
There is nothing more interesting to us humans than ourselves … tell their stories, using their words.
Carolyn Barclay, copywriter
Getting great marketing returns is hard
Nothing worth having comes easy
Theodore Roosevelt
Out-entertain your rivals
You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.
Dolf van den Brink, President & CEO – Heineken USA
Taking risks is a core part of breakthrough marketing
If a man isn’t willing to take some risk for his opinions, either his opinions are no good or he’s no good
Ezra Pound, poet
Advertising is salesmanship in print
John E Kennedy, copywriter
Do not say a little in many words but a great deal in a few.
Pythagoras
Elvis knows…
Do something worth remembering.
Elvis Presley
Find customers who need it, and give it to them
Messaging isn’t about trying to persuade people they’re hungry. It’s about finding hungry people. And giving them a big juicy steak to focus on.
Peter Whent, copywriter
This is also true of brands, if we under-invest in them
Without sun and water, crops fail
Princess Margaret, in the Netflix series ‘The Crown’
Bite-Sized Marcomms 