Creativity is less about bringing order to the chaos and more about injecting a bit of chaos into the ordinary.
Lee Clow, legendary ad man
Tag: quote
Marketing communications wisdom
If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.
Lee Clow, advertising legend
First, say it straight. Then say it great.
Luke Sullivan, advertising legend
There is nothing more interesting to us humans than ourselves … tell their stories, using their words.
Carolyn Barclay, copywriter
Getting great marketing returns is hard
Nothing worth having comes easy
Theodore Roosevelt
Out-entertain your rivals
You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.
Dolf van den Brink, President & CEO – Heineken USA
Taking risks is a core part of breakthrough marketing
If a man isn’t willing to take some risk for his opinions, either his opinions are no good or he’s no good
Ezra Pound, poet
Advertising is salesmanship in print
John E Kennedy, copywriter
Do not say a little in many words but a great deal in a few.
Pythagoras
Elvis knows…
Do something worth remembering.
Elvis Presley
Bite-Sized Marcomms 