Advertising works not by communicating, but by making someone feel something. Emotions are the key
Les Binet & Peter Field
Tag: quote
What is an insight?
…an observation framed in such a way that it changes understanding of the situation and suggests action
Jem Fawcus, CEO – Firefish
Creativity has a considerable affect on marketing campaign effectiveness
“Our findings confirm the conventional wisdom that creativity matters: Overall, more-creative campaigns are more effective – considerably so … a euro invested in a highly creative ad campaign had nearly double the sales impact of a euro spent on a noncreative campaign.”
Werner Renartz, Professor of Marketing at the University of Cologne & Peter Saffert, research associate at the University of Cologne in Germany. via Harvard Business Review
“As seen on TV” conveys something which “as seen on Facebook” does not
Rory Sutherland
There may be a gap in the market, but is there a market in the gap?
Andrey Ivanov, Business Games podcast
Don’t start with what you want people to do. Start with what people want to do.
Dave Trott, advertising legend
What keeps people reading is when you say things that are surprising but relevant
Drayton Bird, copywriting legend
There will always be serendipity involved in discovery
Jeff Bezos
You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.
Stephen Hawking, scientific genius
Creative thinking is always absolutely necessary. We don’t want sterile views and clichés.
Nelson Mandela
Bite-Sized Marcomms 