“We all know what you make – but are you as certain what your customers are buying?
Simple as it sounds, it’s a constructively difficult question to answer.
You make expensive pens, but … Bullmore on Levitt on Benefits
Tag: quote
Attention is zero-sum. Everyone only has 24 hours in a day — so bigger winners means bigger or more losers.
Andre Redelinghuys, Founder – Attention Labs
Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory
People don’t want nails – they want to hang their picture on a wall
Giles Edwards, Managing Director – Gasp
Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
If everyone thinks the same way, everyone will get stuck in the same place
Scott Page, Complexity Scientist
Sometimes, people don’t buy products. They buy better versions of themselves.
Unknown
My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.
Dr Helen Edwards, Founder – PassionBrands
Bite-Sized Marcomms 