Consistency ensures that the competitive advantage of activities accumulate and do not erode or cancel themselves out. It makes strategy easier to communicate and improves implementation through single-mindedness.
Michael Porter, management guru
Tag: quote
People make the mistake of thinking that the people on the stage are defining something. But what happens if no-one turns up?
Noel Gallagher – singer, songwriter & guitarist – Oasis
Very often the biggest challenge for a communicator is not in providing a meritorious case but in convincing recipients to devote their limited time and energy to considering its merits.
Dr Robert Cialdini
The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.
Warren Buffet
Bullmore on Levitt on Benefits
“We all know what you make – but are you as certain what your customers are buying?
Simple as it sounds, it’s a constructively difficult question to answer.
You make expensive pens, but … Bullmore on Levitt on Benefits
Attention is zero-sum. Everyone only has 24 hours in a day — so bigger winners means bigger or more losers.
Andre Redelinghuys, Founder – Attention Labs
Marketing is a battle of perceptions, not products.
Al Ries & Jack Trout, renowned marketing strategists
Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory
People don’t want nails – they want to hang their picture on a wall
Giles Edwards, Managing Director – Gasp
Bite-Sized Marcomms 