(From the height of COVID lockdown)
(From the height of COVID lockdown)
There is only one space that matters [in communications]. The space between the customer’s ears
Sir John Hegarty, advertising legend


“Remember: we respond to communication as a whole, not just as a message … think about the ‘body language’, not just the language. How something is said, or who says it, often matters more than what is said.”
Les Binet & Sarah Carter, advertising experts