It’s both common-sense and well-grounded in behavioural science that familiar brands stand a better chance of becoming trusted and considered than unfamiliar brands. Familiarity requires that … I really admire this company’s branding…
Tag: marketing
Distribution and marketing… are the subterranean roots that push beautiful things to the surface, where audiences can see them.
Derek Thompson, Senior Editor, The Atlantic
5 helpful tips to prove the value of your B2B content marketing
Following my team winning the Content Marketing Campaign of the Year award at last year’s B2B Marketing Awards (#ShamelessHumblebrag ;-), I was delighted to be interviewed by B2B Marketing Magazine earlier this year for one of their print editions. The topic of conversation was how to prove the value of content marketing. Here are the questions and I was asked, and a quick summary of the opinions I offered… … 5 helpful tips to prove the value of your B2B content marketing
If dogs don’t like your dog food, the packaging doesn’t matter
Stephen Denny, Strategy and Marketing Consultant
Bite-Sized Marcomms 