Never use abstract nouns when concrete ones will do. If you mean “More people died” don’t say “Mortality rose.”
C.S. Lewis, author
Tag: marketing
Don’t look back… a very different way of advertising a rear-view camera
A nice campaign from Dulux – the Let’s Colour Project
Simplicity is a key to effective marketing communications
This great 2017 chart from BBH, based upon research from Kantar Millward Brown, shows that delivering one message is more effective than delivering many.
That’s how you do a ‘pricing’ advert :-)
Blaze your own trail
There’s a lesson in here for all marketing communicators… Bill Bernbach’s letter to the owners of Grey Advertising on Fifth Avenue where he was Creative Director. (Via ‘Letters of Note’ and @VikkiRossWrites).
How content and brands get shared and get big
“To make popular content, it’s not enough to know your friends or your followers. It’s about knowing the friends of your friends and the followers of your followers. For something to go big, it has to be interesting to those beyond your immediate audience – the audience of your audience.”
Jure Leskovec, computer scientist, Stanford University
Fun advert by Timex :-)
Content without anything (paid) to draw attention to it, is like building Cathedrals in the desert
EffWorks
Bite-Sized Marcomms 