Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus
Tag: marketing
The cat: another nice ad from specsavers
To win big, you sometimes have to take big risks
Bill Gates
Cool ad for a bicycle lock brand
One of my fave ads ever :-)
Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.
Rory Sutherland, Vice Chairman – Ogilvy
The importance of creativity in B2B marketing
I was delighted to be have been interviewed for this Raconteur report on the future of B2B marketing, which was published in July 2019 by The Times of London. My message? Creativity is … The importance of creativity in B2B marketing
Classic Guinness ads
We recently celebrated the 50th anniversary of mankind’s first landing on the moon, which reminded me of this classic ad series from Guinness. The Einstein one is my fave 🙂
Bite-Sized Marcomms 