The key to investing is not assessing how much an industry is going to affect society, or how much it will grow, but rather determining the competitive advantage of any given company and, above all, the durability of that advantage.
Warren Buffet
Tag: marketing
Same with marketing
(H/T Doug Garnett)
Love this: computers vs creativity
1964 agency advert, via @BenKayWriter and @v_praveen
The Economist t-shirt
Great radio station advert
There’s only one not-so-secret formula that I know: do good work and share it with people.
Austin Kleon, writer and artist
Travel faux pas – a nice campaign idea from Brita
Experiential agency, Sense London, came up with a lovely campaign idea for Brita’s reusable water bottle. Travelling on public transport without water is a major ‘travel faux pas’. To bring that idea to life, they … Travel faux pas – a nice campaign idea from Brita
Eye catching mobile phone advert
Bullmore on Levitt on Benefits
“We all know what you make – but are you as certain what your customers are buying?
Simple as it sounds, it’s a constructively difficult question to answer.
You make expensive pens, but … Bullmore on Levitt on Benefits
Bite-Sized Marcomms 