For better or for worse, in visual culture we judge and are judged by appearances
Kim Golombisky & Rebecca Hagen, design authors
For better or for worse, in visual culture we judge and are judged by appearances
Kim Golombisky & Rebecca Hagen, design authors
In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.
Mike Follett, Managing Director – Lumen Research
An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert