Tag: copywriting

If you believe that facts persuade (as I do), you’d better learn how to write a list so that it doesn’t read like a list

David Abbott, advertising legend

Advertising is just telling lots of people about the stuff you make and why it’s worth buying.

Dave Dye, advertising legend

Every piece of communication is about one thing. There are no newspaper articles with the headline ‘A list of various things a government might do and the possible outcomes’.

Tim Philips, author – ‘Talk Normal’