Advertising works not by communicating, but by making someone feel something. Emotions are the key
Les Binet & Peter Field
Tag: Advertising
This peanut butter advert made me smile
Jif, the return
How Samsung tried to do its bit to reduce gaming bullying
Nice ad by a kitchen towel brand
Apple’s data privacy advert
Social medium – an advertising concept for Guinness
Advertising concept for a sofa beds retailer
“As seen on TV” conveys something which “as seen on Facebook” does not
Rory Sutherland
Bite-Sized Marcomms 