
Tag: Advertising



Integrated campaign: when Coke tried to sue Coke Zero
Web of Fries: How Taco Bell launched their Nacho Fries

Quick advertising idea for Google Translate
If you’re going to take up people’s time, you might as well make it worth it.
Gerry Graf, advertising legend
One of the classic I am a Mac ads

This ad caused controversy…
…it was accused of fat-shaming, although the Cancer research charity behind it responded by pointing out their ads were simply stating facts, and that raising awareness of the issue is critical. Whatever our individual perspectives, it shows the power of communications (and demonstrates the power of omission to intrigue and draw the reader in).
