Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.
Samuel Scott, marketing columnist and consultant
Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.
Samuel Scott, marketing columnist and consultant
Self-confessed advertising fan that I am, I’m loving this twitter vote being run by celebrated ad agency BBH to find the Twitterverse’s favourite ever advert. Check out @BBHLabs to get involved!
(I’m also delighted / grateful for the personal mention in this interesting backdrop to the competition… http://bbh-labs.com/world-cup-of-ads/)