An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
From Soesman language school
My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.
David Ogilvy, advertising legend
#B2B Adobe Creativity for All – shown during the 2020 Oscars