[In business] Strength lies in differences, not in similarities

Stephen Covey, best-selling author of the ‘The 7 Habits of Highly Effective People‘

Quotes

Presentation is critical in marketing

“To put a competitive case is to present your case – your company, your product, your idea, your policies, your proposition – as attractively as possible. It’s why people buy cosmetics, why window-dressers should be well paid and why costermongers polish their apples.

No competitive enterprise, in whatever field of endeavour, can leave its apples unpolished and still expect to win.”

Jeremy Bullmore, former Chairman, J Walter Thompson

Brands are not the rich sources of differentiation marketers like to think of them as, but short cuts through the complexity of decision-making.

Ian Leslie, author and marketing strategist