Personal persuasion can’t be about what I, the persuader, want. The only way to persuade anyone of anything is to talk to people about what they want, and show them how to get it.
James C Crimmins, PhD. Chief Strategy Officer & worldwide brand-planning Director, DDB Chicago
Market unto others as you would have them market unto you
Doug Kessler, renowned copywriter and keynote speaker
The most valuable advertising commodity isn’t reach or media spend, it’s attention
Hamish Cameron, Strategy Director, BBH Los Angeles
Bite-Sized Marcomms 