Remember that the reader’s attention is yours for only a single instant. They will not use up their valuable time trying to figure out what you mean.
John Caples, copywriting legend
A brilliant way of making a point – classic Volvo advert
Poster idea relating to the war on knife crime in London
Customer attention is precious – don’t waste it
Bravo – I like the clever copywriting technique in this advert
Classic advertising campaign from WWF
Make it simple, but significant
Don Draper, Mad Man
My advertising concept for a football brand
An advertising campaign idea for a hair restoration brand
A few more here … An advertising campaign idea for a hair restoration brand
If you can’t solve a problem, it’s because you’re playing by the rules
Paul Arden, former Creative Director, Saatchi & Saatchi
Bite-Sized Marcomms 