‘Best practice’ is just a pleasanter way of saying ‘what all the other shitheads are doing.’

Bob Hoffman, advertising legend

Quotes

Marketing communications wisdom

If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.

Lee Clow, advertising legend

First, say it straight. Then say it great.

Luke Sullivan, advertising legend