Never use abstract nouns when concrete ones will do. If you mean “More people died” don’t say “Mortality rose.”
C.S. Lewis, author
Quick advertising idea for a running shoe brand
Don’t look back… a very different way of advertising a rear-view camera
A nice campaign from Dulux – the Let’s Colour Project
Simplicity is a key to effective marketing communications
This great 2017 chart from BBH, based upon research from Kantar Millward Brown, shows that delivering one message is more effective than delivering many.
That’s how you do a ‘pricing’ advert :-)
Road sign: on-brand advert for an off-road car brand
Blaze your own trail
There’s a lesson in here for all marketing communicators… Bill Bernbach’s letter to the owners of Grey Advertising on Fifth Avenue where he was Creative Director. (Via ‘Letters of Note’ and @VikkiRossWrites).
Bite-Sized Marcomms 