Write as little as it takes to be persuasive
David Abbott, copywriting genius
Cheeky advertising idea for a limousine brand
A classic example of ‘show, don’t tell’ in advertising
Waitrose Tuna #advertising
As long as marketers position themselves as experts in advertising, brand positioning, millennials, etc. – instead of being growth drivers – we’ll see more CMO positions disappear. The message is simple: as a marketer, stand for growth – or else.
Thomas Barta, marketing speaker & former McKinsey Partner
Your marketing sucks – a B2B poem
In this post (originally published on B2B Marketing Magazine), I dedicate a poem to my fellow B2B marketers. It’s a poem about avoiding publishing marketing content that totally sucks. I’ll get to it in about three minutes, but first I thought I’d share with you the disappointing B2B marketing circumstances that inspired me to write it. I have a sneaking suspicion the scenario will be all too familiar to you… … Your marketing sucks – a B2B poem
Bite-Sized Marcomms 