If someone else is doing something similar to what you’re doing, or looks or sounds like you, you’re both in trouble.

Vic Polkinghorne, founder – creative agency Sell!Sell!

You can have the best product in the world, but if you can’t market it it’s worth nothing

Touker Suleyman, Dragon Investor – Dragon’s Den

Campaigns

My fave piece of marketing communications from this week… Hell or Habito

The first job of marketing communications is to get noticed. To stand out from the crowd and to earn attention for our brands. Here’s an amazing example of that. It may not be to everyone’s taste, but when was the last time you saw a credible consumer mortgage provider look like this? It’s completely unmissable on billboards across London this week. I really admire their bravery and creativity 🙂

Check it out, including the video… … My fave piece of marketing communications from this week… Hell or Habito