… as is this assessment of why it works, by the awesome Ryan Wellman. (Follow him on twitter @Dr_Draper).
I think this campaign is top notch…
Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
Bill Bernbach, advertising legend
Another in the same ad series from Ariel
Great ad campaign by Ariel
Yoda the Marketer says: be brave fellow marketers
Science and technology revolutionize our lives, but memory, tradition and myth frame our response.
Arthur M Schlesinger, historian
It’s not often a mobile network provider tell’s us to switch off…
Eye-catching, and fairly bold, ad campaign from mobile telecommunications operator Movistar, reminding us to switch off our phones from time to time…
… It’s not often a mobile network provider tell’s us to switch off…
A danger of too much focus on short-term ROI
I have never once seen short term ROI declared to the stock market, it is not a key metric. It is does not effect the share price, it does not have a direct impact on year-on-year profitable growth. It’s a great metric for making sure your media budget is efficient.
Gain Theory
Bite-Sized Marcomms 