Work hard, have fun, be nice, play fair, dream big. But we only get one chance at this life. If you’re going to play this game, play it to win.

Robert Herjavec, Canadian businessman and TV personality

Campaigns

Dramatic packaging

A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.

Trying harder is rarely the route to success. Being smarter is.

Al Ries & Jack Trout, marketing gurus

To win big, you sometimes have to take big risks

Bill Gates

Brands aren’t a guarantee of perfection. But they are a good indicator of non-crapness.

Rory Sutherland, Vice Chairman – Ogilvy