I was delighted to be have been interviewed for this Raconteur report on the future of B2B marketing, which was published in July 2019 by The Times of London. My message? Creativity is … The importance of creativity in B2B marketing
Classic Guinness ads
We recently celebrated the 50th anniversary of mankind’s first landing on the moon, which reminded me of this classic ad series from Guinness. The Einstein one is my fave 🙂
Larry & Barry: a fun B2B campaign by 3M
To win people over, speak to their wants and needs
Nancy Duarte, communications expert
Some of Stihl’s brilliant ads…
Advertising concept for an obesity charity
Nonconformists rule
The people we tend to describe as ‘creative’ tend to be part of a minority of challenging thinkers. The fact that they diverge from the norm is exactly what makes their minds valuable. Being different is what helps them come up with ideas that just aren’t accessible to those who live within the norm.
Dave Birss, creativity expert
Powerful ad for a children’s care charity
Every piece of communication is about one thing. There are no newspaper articles with the headline ‘A list of various things a government might do and the possible outcomes’.
Tim Philips, author – ‘Talk Normal’
Bite-Sized Marcomms 