Advertising concept for a crash helmet brand
There may be a gap in the market, but is there a market in the gap?
Andrey Ivanov, Business Games podcast
Crazy, attention grabbing advert from a soft drinks brand
Wonderful advertising copywriting by Porsche
Fun advertising from Mercedes – the Grim Reaper
Creativity is a marketing superpower
“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.”
Stephan Vogel, Chief Creative Officer, Ogilvy & Mather Germany
Fun marketing stunt by Budweiser – Holland Tunnel
Nice copywriting from VW
Ritson on Brand Positioning
“There are only two brand goals: 1) do you know I exist? I want 100% of my target audience to know I exist; … and 2) what do I want to mean and stand for to those customers that know I exist?
What do you want your customer to think about when they think about your brand? I’ll give you three things. Pick three things. That’s your positioning.”
Professor Mark Ritson
Bite-Sized Marcomms 